Increasingly more people have access and are using the internet and 80% of internet users own a smartphone. As the internet and mobile devices become more commonplace, traditional methods of advertising become more ineffective.
Remember when everyone looked up businesses in the phone book? Now they look online for your website.
If your firm doesn’t have a website, you risk damaging your firm’s credibility. Worse, you are losing money.
Here are some more reasons why your law firm needs a website:
Clients will pass you up otherwise
When people are in need of legal services like yours they turn to the internet. People will assume that local law firms have websites. If you do not show up on their search results, then they will turn to a firm that does – it’s that simple.
A website makes you more credible
Studies show that people take your business more seriously if you have a website. This also extends to email addresses. Use your website to create a custom email address instead of using generic providers like Gmail, Yahoo or Hotmail. Take advantage of these simple ways your firm can project professionalism and expertise to build credibility in the eyes of a prospective client.
It helps you build trust with prospective clients
People buy from people they trust. If people are unable to find you to learn about your firm and what you do then they will not contact you. A website is a place to provide all the essential information and build trust with the prospective client. Showing off your knowledge and expertise will also convince people to invest in your services. Providing valuable information on your website not only increases the goodwill with your prospects and clients, but also improves your discoverability in searches.
You are putting your firm at a disadvantage if you operate without a website. Having one built for your firm is one of the easiest and quickest ways to increase your firm’s visibility and attract clients.
For a more detailed analysis of how a website can grow your business, download the whitepaper “4 reasons why websites are crucial for law firm”.